Why patient retention is key to a successful chiropractic business

Posted on April 14, 2023 by Holly Jensen

Patient retention is crucial for any business, and chiropractic is no exception. In the healthcare industry, having faithful and satisfied clients is essential to success. The more patients you can retain, the greater your chances of building a thriving chiropractic business. It is not just about getting new patients but making an effort to retain them for the long term.

In the field of chiropractic, patients tend to seek out care when they are in pain or discomfort but are generally not frequent visitors once their condition resolves. To grow and maintain a successful chiropractic practice, a high rate of patient retention is necessary. Here are a few reasons why patient retention is crucial to the success of your chiropractic business:

It boosts your reputation.

When your patients are happy with your treatment and keep coming back, they’ll tell other people. Word-of-mouth recommendations can go a long way in growing your business. When your patients share their positive experiences with others, it builds your reputation and helps attract more clients. Each satisfied client could be a new referral, helping you create a long-lasting reputation for quality care.

It increases revenue.

If you can retain more patients, it can directly impact your bottom line. The cost of acquiring new patients for any practice can be expensive, and it is more cost-effective to retain patients to come back to you than to acquire new ones every month. Consistently caring for your existing patients can lead to long-term relationships and financial stability and help grow your chiropractic clinic with a solid revenue stream.

It improves patient outcomes.

Most chiropractic care is about ongoing maintenance. Patients will naturally become long-term customers if you can create a culture of ongoing maintenance and effective treatment strategies. And when they continue to receive chiropractic care, patients tend to experience better overall health outcomes. This makes them more likely to recommend you to others and create an affiliation with your business. It improves their quality of life and helps you position yourself as a trusted health partner.

It creates an emotionally stable practice

When your patients are coming in routinely, it creates a stable patient flow. You’re not just seeing a host of new faces each day, but rather people you know and have established a relationship with. This can lead to a very steady, predictable workflow that generates income and helps you build a more sustainable practice. The emotional stress of seeing mostly new patients every day is reduced when you have a stable patient base.


Chiropractic treatment can be very effective, but it often takes several sessions for patients to see lasting results. Therefore, it is particularly essential to have a high patient retention strategy. Patients who keep seeking treatment from the same chiropractor over time tend to have fewer complications and better outcomes. A deliberate effort to retain patients should be a cornerstone of any successful chiropractic business. With successful patient retention, you will gain a steady influx of revenue, referrals, and a positive reputation, which will lead to the growth of your practice.

About the Author

Holly Jensen has served the chiropractic profession since 2002 as a CA and Office Manager where she oversaw the operations of Dr. Miles Bodzin’s Chiropractic Wellness Center in San Diego, CA. For more than a decade she has continued to serve the chiropractic community as a Professional Speaker and the Chief Operations Officer for Cash Practice® Systems, the software & training company founded by Dr. Bodzin. To date, she has trained thousands of DC’s and CA’s on how to successfully attract, enroll and retain more patients while skyrocketing cash collections.

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