There are many benefits to selling gift cards. Here are a few of them:

Increased sales: Gift cards can help to increase sales by making it easier for customers to buy your products or services. This is because gift cards are a convenient way to give a gift, and they can be used for a variety of products or services.

Improved cash flow: Gift cards can help improve cash flow by providing you with a steady income stream. This is because gift cards are typically redeemed within a few months of purchase, so you can expect to receive the money from the sale of a gift card relatively quickly.

Brand awareness: Gift cards can help to increase brand awareness by exposing your brand to a wider audience. This is because gift cards are often given as gifts, and the recipient may not have heard of your business before. When they use the gift card, they will be introduced to your brand and may become customers.

Customer loyalty: Gift cards can help to increase customer loyalty by rewarding customers for their continued business. This is because customers receiving gift cards are more likely to return to your business.

Data collection: Gift cards can help you collect customer data. This is because when customers purchase a gift card, they typically provide their name and email address. This information can be used to market to your customers in the future.

Overall, selling gift cards can greatly increase sales, improve cash flow, and build brand awareness. If you are considering selling gift cards, be sure to do your research and choose a reputable gift card provider.