How to Cultivate Patient Loyalty

Posted on July 7, 2020 by Holly Jensen

Successful, profitable practices have one thing in common. They have loyal patients. 

Did you know it costs six to seven times more to acquire a new patient than to retain an existing one? In today’s marketplace, the path to financial freedom while experiencing more joy in practice depends on you cultivating patient loyalty. 

So how do you do that?

Enter Cash Practice.

Don’t let our name fool you…our technology will help ALL types of practices apply the four pillars of patient loyalty. Even those that accept insurance.

Loyal patients need feedback on how they’re progressing with care. 

The Wellness Score® produces a report card that lets your patients know how they’re doing. Everybody knows the importance of getting straight A’s. Patient loyalty increases when patients see their grades are getting better and better. 

Loyal patients need a game plan.

The Care Plan Calculator provides a clear, concise road map for patients to know precisely what their commitments are. Patient loyalty increases when offering compliant and affordable monthly payment options, making it easy for your patients to enroll and stay under care.

Loyal patients require convenience, ease, and a frictionless payment experience. 

The Auto-Debit System® allows you to forget about chasing dollars and start enjoying patients who see their automated payments as part of their everyday life. Now you’ve become part of their routine, helping them become more loyal.

Loyal patients need to hear from you frequently. 

The Drip-Education® Email Marketing System allows you to routinely connect with your patients and remain more relevant to them. Using a system that automatically emails them your branded educational or marketing content helps you cultivate their loyalty even more. 

With the four pillars of Cash Practice, you will be confident.

With a clear sense of direction, you’ll know what to do to build patient loyalty and how to do it, over and over again.

And you’ll do it with joy.

That’s what true professional freedom feels like when you become successful and profitable. We know because we help doctors like you every single day.

For more information, click HERE to schedule a call with a Cash Practice Specialist today!

About the Author

Holly Jensen has served the chiropractic profession since 2002 as a CA and Office Manager where she oversaw the operations of Dr. Miles Bodzin’s Chiropractic Wellness Center in San Diego, CA. For more than a decade she has continued to serve the chiropractic community as a Professional Speaker and the Chief Operations Officer for Cash Practice® Systems, the software & training company founded by Dr. Bodzin. To date, she has trained thousands of DC’s and CA’s on how to successfully attract, enroll and retain more patients while skyrocketing cash collections.

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