Posted on November 4, 2022 by Miles Bodzin, DC
This original article was featured in the October 2022 issue of The American Chiropractor. In the grand scheme of the world, Chiropractic, as we know it, is a relatively new practice. When you think about how our profession just turned 127 years old this September, I realize that we have a lot of work to do in
Read MorePosted on August 16, 2022 by Miles Bodzin, DC
This original article was featured in the August 2022 issue The American Chiropractor. Rethinking Retention If patients knew what I knew, they would do what I do. No doubt you know that saying. We’ve all been taught that patient education is essential regarding retention. It’s so ingrained in us that we assume it’s the
Read MorePosted on June 14, 2022 by Miles Bodzin, DC
This original article was featured in the June 2022 issue of Chiropractic Economics The world of marketing is vast and complex. It’s so hard to keep up with the latest advice from the experts and know about the latest social media trends. When deciding on marketing, I like to keep one simple principle in mind…
Read MorePosted on February 14, 2022 by Miles Bodzin, DC
This original article is featured in the February issue of Chiropractic Economics As chiropractors, we are guided by our principles. For example, “the body is self-healing” Or “the nervous system is the master system”. These principles guide what we do, and without them, who knows what we would do with our patients. In essence, the
Read MorePosted on February 2, 2022 by Miles Bodzin, DC
This original article is featured in the February 2022 issue of the American Chiropractor Keeping existing patients is more straightforward than getting new ones. We all know it’s true. In fact, from a business standpoint, keeping existing patients is not only easier, but it’s better. If we all know this to be true, why do
Read MorePosted on November 9, 2021 by Miles Bodzin, DC
This original article was featured in the November 2021 issue of Chiropractic Economics Do you know what one of the main triggers for complaints filed against doctors to their state board is? Disagreements over money – specifically when it comes to amounts expected for a refund.. We all hate it… That moment when talking about money with
Read MorePosted on October 6, 2021 by Miles Bodzin, DC
This original article was featured in the October 2021 issue of The American Chiropractor You have probably read dozens of articles and listened to hundreds of talks on the topic of marketing. You can spend hundreds of dollars on creating the best funnel for your social media marketing and spend hours taking courses that teach
Read MorePosted on October 4, 2021 by Miles Bodzin, DC
This original article was featured in the October 2021 issue of Chiropractic Economics Data is your friend when it comes to marketing. In fact, without it, you’re bound to waste a ton of time and money. If you’re going to spend valuable resources of your time and money on marketing, you want to make sure it pays
Read MorePosted on August 25, 2021 by Miles Bodzin, DC
This original article was featured in the August 2021 issue of Chiropractic Economics I’m often asked if I would have done anything differently when I first started out in practice many moons ago for higher retention. I am 100% sure that the one thing I would have done differently was to get a mentor much
Read MorePosted on August 2, 2021 by Miles Bodzin, DC
This original article was featured in the August 2021 issue of The American Chiropractor This is not going to be a feel-good article. Confronting the reason(s) that you’re stressed out in practice, addressing why your revenue is low, and realizing that you’re constantly needing new patients are some things that you need to face head-on.
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